Given the pressures of the modern world, many people want supplements that help them think better. But, surprisingly, there are few products on the market. Only a small subset of companies actually make these and distribute them to their customers. For this reason, there’s an opportunity in the market. Supplements that boost brain power have the potential to become massive hits. But how do you create products like these? What’s the protocol? That’s the topic of this post. It looks at how you can design a supplement that helps people think better. Identify The Cognitive Benefit You Want To Provide The first step is to think about the cognitive benefit you want to provide. You should be specific about the types of benefits you want to offer to people so that they understand how they should use your supplement (even if there is a bit of an overlap). For example, you could target memory with aniracetam powder or use adaptogens for mood. Studies should validate your findings and ensure that you have real backing for the ingredients you’re using. Research Other Ingredients The more complete you can make the evidence base behind your supplement, the more likely people are to take it. If you can point to a dozen studies, it may help your ideas fly. Many studies are actually quite rare, so it is worth doing a search on sites like PubMed to see what’s in the literature. Then, you can short-list the studies you want to highlight and perhaps pay for access to the full articles so you can understand where the evidence lies. Explore Bioavailability When it comes to the formulation, you should also check the so-called “bioavailability.” This term refers to the extent to which substances can get into the body and start providing beneficial effects. You might think that everything is able to enter the bloodstream, but that’s rarely the case. Some compounds get destroyed by stomach acid, while others simply can’t break through the gut wall. Therefore, you can try changing the chemical composition of critical ingredients in the supplement or combining them with foods that will help them absorb. You can also use capsules that protect ingredients from stomach acid, allowing them to be absorbed into the system further down in the digestive tract. Conduct Market Research Looking at the marketing side of your operations is also critical. You want to check that you’re making a supplement that people will really want to buy. Marketing research is easy these days, thanks to platforms like Reddit and X, where people are having conversations all the time about what they want. Then, you can design products and supplements around these desires and tap into niches that other brands might not have found. Ensure Safety Finally, you’ll want to check that your new supplement is safe. Just because a compound is “natural” doesn’t necessarily mean that it is harmless. Most herbs are actually toxic in high concentrations. If you can follow national and international safety guidelines, like the FDA’s GRAS, that’s even better and will inspire confidence in what you produce.
